
How Jill found the perfect carer for her mum
Read Sharon's storyFind out what home care is like from families who have arranged it with Elder themselves.
Finding the right care can feel overwhelming, but hearing how others made the decision can help. Explore real family stories on our stories page.
When dementia specialists advised against a care home, Kenn and Nicole found live-in care as another way to support their parents and keep them in the family home.
Read Kenn and Nicole's story
Hayley shares how live-in care gave her dad tailored support, enabling him to regain his independence after being discharged from hospital.
Read Hayley's story
Sharon shares how home care supported her mum Sheila and gave her peace of mind knowing her mum was cared for and never alone.
Read Sharon's story
Explore more real stories from families who’ve chosen Elder’s live-in care – and discover how personalised support at home can make all the difference.

How Jill found the perfect carer for her mum
Read Sharon's story
Ben and Mary’s journey to their ideal carer
Read Ben and Mary's story
Theo’s story: Choosing a company that values carers
Read Theo's story
Sarah's story: Taking control back from managed care
Read Sarah's story
Jan’s story: Care for an elderly couple
Read Jan's story
Ian’s story: Live-in care advised by local council
Read Ian's story
Wendy’s story: Moving from hourly to live-in care
Read Wendy's story
Sue’s story: Care for a WW2 veteran
Read Sue's story
Helen's story: finding the ideal short-term care
Read Helen's storyWhen dementia progresses, familiar surroundings can make all the difference. Discover how families have used live-in dementia care to bring reassurance, routine, and peace of mind.
Sue shares how dementia care helped her mum stay safe and happy in her own home. This allowed Sue to stop being a carer and become a daughter again, providing her with immense peace of mind.
Read Sue's story
Penny discusses her mum's experience with Alzheimer's, highlighting why live-in care was the crucial choice for her safety, happiness, and continued quality of life.
Read Penny's story
Read more stories from families who have chosen live-in care for their loved ones living with dementia.

Jill’s story: Personalised dementia care
Read Jill's story
How specialist Alzheimer’s care helped Peggy and her family
Read Peggy's story
How dementia care helped Linda's dad stay at home
Read Linda's story
How dementia care helped Patricia stay active and in control
Read Joanne's storyWhen care is needed quickly, finding trusted support can bring instant relief. These stories show how Elder’s urgent home care helps families navigate sudden change with confidence and peace of mind.
Anne shares how Elder delivered a trusted carer within 24 hours for her friend Sheila. See how reliable support resolved a crisis and eliminated the worry of having a private carer leave.
Read Anne's story
When David’s loved one faced a sudden hospital discharge, he quickly arranged live-in care at home, helping her avoid a care home and stay in the comfort of familiar surroundings.
Read David's story
Mike urgently needed live-in care for his dad Bob after being discharged from hospital, but the family was hundreds of miles apart. See how he organised everything remotely with Elder.
Read Mike's story
See how Elder’s emergency home care has helped families get trusted support quickly, keeping their loved ones comfortable and cared for at home.

Penny’s story: care after hospital discharge
Read Penny's story
Elaine’s story: care after a fall
Read Elaine's story
Post-hospital care: Jim’s journey to confidence
Read Jim's story
Emergency home care: Crisis solved within 24 hours
Read Martha's story
Elder was founded because its founder lived through the same challenge so many families face - trying to find trustworthy, consistent, personal care at home for someone they loved, and not knowing where to start. The experience was fragmented, confusing, and often impersonal. Pete believed there had to be a better way - one that kept families in control, gave carers fair and flexible work, and brought real transparency to a sector that desperately needed it.
What started as a personal mission has grown into a platform trusted by thousands of families. But the purpose hasn't changed: to make arranging care at home simpler, safer, and more human.
Pete Dowds, Founder

Long-term 24-hour support

Temporary 24-hour support

Flexible home visits
We're proud of the recognition Elder has received - but what matters most is what it represents: real families, better supported.

Innovation In Home Care Tech

Domiciliary Care Provider of the Year

Home Care Awards Winner

Homecare Provider of the Year Finalist

Domiciliary Care Provider of the Year

Best Live-in Care Agency