About us

We’re award-winning live-in care and home care specialists, providing an alternative to the care home.

Keeping older people connected to the things that matter most

We are an award-winning introductory home care care agency, helping older people get the care they need, in the comfort of their own homes. 

We believe life isn’t about how long you’re here for, it’s about how well it’s lived. It’s about getting the support you need without giving up your dignity. It’s about protecting your independence and making sure you’re able to choose the little things as you age – like what you have for dinner or watch on telly, right through to the big stuff, like where you call home.

This is something that’s close to all of our hearts here at Elder, and for Pete, our Founder and CEO, it’s a mission that is deeply rooted in personal experience.

Experts who are in your corner

Care is a complex subject, you’ll likely come across language and terms you’ve not heard before, and a lot of different options to consider. 
This can be hard enough on its own, but accepting that your needs are changing can take an emotional toll too, and however you’re feeling about the prospect of care – that’s okay. There’s no playbook for how you should handle this journey.

It can, however, be a comfort to know you have the right experts by your side – people who can support you through difficult decisions and complicated forms, who can provide balanced, impartial advice, or lend a friendly ear when you just need to talk.

From our clinical team and family support specialists, right through to our social care partners, we ensure you have someone who you can turn to at every step.

Real care stories

Elderly care is full of untold stories of unique challenges, big decisions, and uplifting moments which can offer reassurance, and help us feel connected when making our own care decisions.


Dedicated people doing an extraordinary job.

Whether it started with supporting someone in their own family or they simply have always had a passion to help, discover the stories of the carers we work with.


Learn about care from families who have arranged it themselves.

Whether it’s getting up on the dance floor, forming lasting friendships or offering complete peace of mind to love ones, a live-in carer can be transformative.

Freddy and Jean's story

Choose care with more

At Elder we’re making high-quality home care more responsive, more personal, and available to more people.

More choice

You have the right to choose, starting with who your carer is

More control

Whether you’re ready now or are planning ahead, you’re always in control

More support

Our support specialists and clinical team are here to listen, guide, and empower


More value

Invest in quality care, without unexpected extras


Join us as we change perceptions, and transform lives.

We’re a close knit community dedicated to making a difference to the lives of older people. Some of us have personal connections to care – having gone through the journey with our own loved ones. Some have been inspired by a carer or nurse within their own family, while others have come from a nursing background themselves.

Today, we all share one crucial mission –  to reinvent what it means to age. This means asking ourselves, ‘what care would we want for our own loved ones?’, and seek excellence to promote better care, better understanding, and better opportunities for change.

But we can’t do this alone. Whether you’d like to care for an older person, or want to help us tackle one of society’s biggest challenges behind the scenes, we’d love to hear from you.

Give us a call

Call us between 8am-10pm on weekdays and 9am-5pm on weekends

0333 920 3648

Select a time to chat with a care expert

Our advisors are able to help you navigate the complexities of arranging care, as well as tailoring a bespoke plan to your family’s needs.

To find out more, drop us an email

If you’re not ready to talk on the phone, email one of our care team. They’ll be able to answer any questions about live-in care.

Read more about care with Elder

From how it works to taking control of the day to day – we’ve covered the essentials below.