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How we use and protect your personal data

Last updated: 21 July 2020

Who we are

Elder Technologies Limited (“we”, “our”, “us” or “Elder”) is committed to protecting and respecting your privacy. Elder, is a limited company (with company number 09803204) registered at Level 1, 230 City Road, London, EC1V 2TT.

Elder makes live-in care easily accessible and stress-free, while your relative can continue doing what they love.

Our data protection office, for the purpose of applicable data protection law, is Paul McCormack (of Kormoon Consulting Limited), who may be contacted at [email protected] If you have any questions or would like to discuss further, you can email us or call us on: 0333 150 2350.

You can find more information about us by clicking here:

Our commitment and obligations to you

We take the collection, usage and security of your personal data seriously. We can only use your personal data under law if we have a good reason for doing so. The law provides examples of those reasons. These include:

A legitimate interest is when we have a business or commercial reason to use your information. But even then, it must not unfairly go against what is right and best for you. If we rely on our legitimate interest, we will tell you what that is.

Types of personal data we collect about you

What personal data we collect and where from

You may give us information about you when filling in forms on our website (“our site”) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you subscribe to our services, complete a survey, sign up to a newsletter, post material on our site, report a problem with our site, request further services. The information you give us may include your name, address, email address, phone number, and personal description about the customer and/or the responsible party of the customer.

IMPORTANT: For data privacy reasons, we will only collect information from you directly or via your authorised representative who has confirmed that they are authorised to provide this information on your behalf.

Information we collect about you

With regard to each of your visits to our we may automatically collect the following information:

Information received from other sources:

Automated decision making

We do not use automated decision-making processes during our relationship with you. Applications and decisions are always reviewed manually.

What do we use your personal information for?

What we use your personal data forWhat is the lawful reasonBusiness or commercial reason (our legitimate interest)
Provide the customer with care servicesPerform the contract we have with you (or take steps needed at your request prior to entering into a contract with you)n/a
Maintain customer relationshipsPerform the contract we have with you (or take steps needed at your request prior to entering into a contract with you)n/a
Match a customer with a carerPerform the contract we have with you (or take steps needed at your request prior to entering into a contract with you). Where we need to use or share your sensitive personal data to match you with a carer, this will be done only with your permission.n/a
Communicate with potential and existing customers for marketing purposesWith your consentn/a
Providing and improving quality of services to customersThis is within our legitimate business interests to performWe review data to ensure we provide customers with the best possible service
To analyse website use and improve servicesThis is within our legitimate business interests to performWe carry this our to enhance our website services and ensure that it meets the best user experience to provide our customers with the best journey possible.
Marketing and site metrics performanceWith your consentn/a
Email marketingWith your consentn/a
Payment for services, including invoicing customers and passing payment on to carersPerform the contract we have with you (or take steps needed at your request prior to entering into a contract with you)n/a
Accounting purposesThis is within our legitimate business interests to performWe need to use your data for our every day accounting purposes
To provide you with guidance relating to care funding.With your consentn/a/
Information relating to the provision of care such as preferences of the recipient of care to ensure continuity of care is provided seamlesslyPerform the contract we have with youn/a
Special Categories of Data of the recipient of Care (e.g. health information)With your consentn/a
As you may authorise from time to time
With your consent


We may obtain information about your general internet usage by using cookie files stored on your computer or device (“cookies”). Cookies are text files containing small amounts of information which are downloaded to your computer or device when you visit a website. They help us to improve our site and to deliver a better and more personalised service.

We may use both “session” cookie and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We will use the session cookies to: keep track of you whilst you navigate the website; keep track of your bookings; prevent fraud and increase website security; and other uses. We will use the persistent cookies to: enable our website to recognise you when you visit; keep track of your preferences in relation to your use of our website; and other uses.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at Our payment services providers may also send you cookies.

You can find more information about cookies and how to manage them at You may disable cookies by changing the settings on your browser. However, if you do so, this will affect your enjoyment of our site and we will no longer be able to offer to you a personalised service.

E-mail marketing and newsletters

We may make suggestions and recommendations to you that we think may be of interest to you or members of your team / organisation. We will only contact you by electronic means (email) with information about services similar to those which you have shown an interest in.

We may also use your data, or permit selected third parties to use your data, to provide you with information about services which may be of interest to you and we or they may contact you about these by electronic means only if you have consented to this.

You have the right to ask us not to process your information for marketing purposes. You can exercise your right to prevent such processing by ticking the relevant boxes on the forms we use to collect your information, or you can opt out of receiving future marketing communications from us at any time by following the directions contained in the marketing email to unsubscribe. You can also exercise this right at any time by contacting us at [email protected].

We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.

How we share your personal data

We take your privacy very seriously and we’ll only share your information where:

Third parties

We may share with third parties, including:

Sharing aggregated or anonymised data

Where we have made your information anonymous, we may share it this outside of Elder with partners such as research groups, universities, advertisers or connected sites. For example, we may share information publicly to show trends about the financial services market.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”), including, in particular, the United States. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers or business partners. By submitting your personal data, you agree to this transfer, storing and/or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Security of your personal data

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of the data transmitted to our site; any transmission of your data is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Our site may, from time to time, contain links to and from the websites of our member and associate member organisations, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How long we keep your information

We will retain your personal information for as long as you use our services and for a reasonable time thereafter. After you have terminated your use of our services, we will retain your personal information for up to 10 years and thereafter may store it in an aggregated and anonymised format.

Your rights

Changes to our Privacy Policy

Any changes we may make to the Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check this page frequently to see any updates or changes to this Privacy Policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to [email protected].