For Families
For Carers
0333 920 3648

Lines are closed

Why Elder?

Find out what makes us different, and how we can help you.

Arrange CareSearch Carers

Elder provides an affordable, at-home care solution.
  • More Value

    On average, services facilitated by Elder are 35% cheaper than traditional alternatives.

  • More control

    Whenever and however you need it, you set the scope of your service.

  • More choice

    Pick your favourite self-employed carer from personalised matches.

  • More support

    Use our platform to plan and manage care from anywhere, and chat to 5* rated support teams.

Pete - CEO and Founder of Elder

We understand every care story is personal, because ours is no different.

Our founder Pete’s family had a tough time finding the right care for his Gran, Frances. When Frances needed a little extra help, they began looking after her themselves.

Arranging for carers to pop in and out during the day wasn’t easy, and it was difficult to know when or how long they spent time with Frances. Finally, Pete’s family decided the only way to keep Frances safe and ensure she got the care she needed was to move her into a care home.

Pete was struck by how, at the time, they felt there was no other option. So he decided to do something about it. 10 years later, Elder has delivered 15 million hours of care for families.

For over 200 years, the care home has become an accepted practice when a loved one needs a certain level of care, and he wanted to know why.

Around 6.5 million people are looking after a loved one themselves – putting a considerable amount of emotional and financial pressure on families all over the UK.

Over 2.6 million people believe they will have to quit their jobs to provide care to a loved one. But what happens when people can’t leave their jobs? If marriages break up, or families need to move away?

Looking deeper into the social care industry, Pete saw the size of the problem ahead. The number of people aged 85+ in the UK will double in the next 20 years. However, the number of care homes isn’t increasing.

How will we then ensure our loved ones not only get the support they need but get the care that keeps them happy and connected to the lives they’ve built?

Our parents and grandparents spend years creating homes that become the heart of the family. A place everyone comes back to for Christmas and holidays. For Pete, he believed there had to be a way that older people could hold on to this and stay in their own homes for as long as they wanted.

Elder was created to provide live-in care that protects these connections. By matching carers on their personality, interests, and skills, older people can enjoy companionship while keeping the routines, hobbies, and lives they love.

Whether it’s going to the local bowls club (something Frances used to do quite regularly), popping to the hairdressers for a blow dry, going to church, or simply spending time with friends who live nearby, Elder can help people enjoy life to the fullest extent they can as they age.

Elder Care Advisor on a call with a family

Our care advisors are here for you 365 days a year

Big care decisions need bespoke support. So, whether you’re ready to take the next step in finding a self-employed carer, or are just looking to learn more, give our friendly team a call.

Call us on: 0330 057 6496

What's important to us

Our mission is to reinvent what it means to age. To change conversations and perceptions, so that getting older doesn’t mean giving up choice, independence, or the things that make us who we are.

Seeking excellence

We raise the bar, break the mould, and commit to solving complex problems for customers and self-employed carers.

Together

We’re powered by insight, ambition and purpose. We work together at pace, and ensure everyone has a voice.

For our society

We value those who care, and we’re working to change society for the better.

Elder customers enjoying their time at home

Keeping you in control

When you choose to find a self-employed carer through Elder, we’ll make sure you feel in control and fully supported, no matter what challenges you’re facing.

  • The right expertise

    The right expertise at the right time

    Accepting the help of a live-in carer can be tough, and everyone processes it differently. Our 5* rated care advisors are here seven days a week to answer your questions about Elder’s services and share guidance on a wide range of care topics.

  • You know best

    You know best

    When it comes to the kind of care you need, you should be free to make decisions that are best for your family. With Elder we’ll give you the tools and support to make arranging and managing care easier, but the care agreement will stay between you and your self-employed carer.

  • The right self-employed carer

    Matching you to the right self-employed carer

    Our technology looks at over 25 skill and personality factors to uniquely match you with suitable self-employed carers. You can view each carer’s detailed profile and chat to them directly. And, because we know care decisions are often a family affair, our platform allows you to collaborate and work together.

More about Elder

  • About our carers

    Meet the carers

    Live-in carers are ordinary people doing a truly extraordinary job. Watch the video Read their stories Trustpilot People who love what they

    Read more

  • Arranging Live-in Care

    How arranging Live-in Care works?

    How Elder works Looking to arrange live in care or visiting care? From searching for a self-employed carer, to managing everything with your MyElder account,

    Read more

  • Our Awards

    Our awards and features

    We’re really proud of our achievements – they remind us that the work we do everyday is helping to change

    Read more

FAQs

Still have questions?

0333 920 3648

Elder's live-in care service starts from £1,150 per week. This rate adjusts based on the individual needs of your loved one. To discuss their requirements and receive a personalised quote, please contact our care advisors.

Elder's live-in carers offer dedicated support to ensure your loved one's comfort, safety, and well-being at home. Their comprehensive assistance typically includes:

  • Personalised care: Help with bathing, dressing, grooming, and continence needs.
  • Health and movement: Assistance with medication management, as well as support for safe mobility.
  • Home and lifestyle: Managing meal preparation, light domestic tasks, pet care, and running essential errands.
  • Companionship and engagement: Providing valued companionship, encouraging hobbies, and accompanying on appointments and social outings.

It's important to understand that our carers do not perform complex medical procedures, such as Stoma care, PEG care, or wound care, which require a registered nurse.

Yes, for many seniors, home care is a preferable choice over residential care. It's often more cost-effective, avoiding extra fees common in residential care and saving money for couples. Your loved one stays in their familiar surroundings, maintaining routine and freedom, while receiving dedicated one-to-one support for better value and greater peace of mind.

With Elder’s extensive network of self-employed carers, we can typically set up live-in care within 24 hours. In urgent cases, it's often possible to find a suitable carer on the same day.

Elder offers a comprehensive range of home care support, including live-in, respite and visiting care.

Ultimately, all our services are uniquely shaped to perfectly fit your loved one's individual needs.