Who we are

We’re the UK’s leading live-in care specialists, providing the alternative to the care home.

Or call us, we are here to help

You shouldn’t have to go to a care home unless you want to

Getting older shouldn’t mean sacrificing the control, choice and independence that make you who you are. You should be able to keep the life you know and love, all while getting the care you need.

There’s no place like home

Your home is where you feel most comfortable. It’s where you store your memories, as well as where you keep your things. It’s part of who you are. You should be able to stay there, whatever support you need.

Freedom is not just a word

We put ourselves in the shoes of those we help. You’ve worked hard all your life. You may have raised a family. You deserve to live your own life, on your own terms in your own home. Free to do what you like.

Family always comes first

There’s no underestimating the importance of family. It should always come first. You should be able to see those closest to you throughout your life. When care is put in place, everyone should get their lives back.

Our TV ad

Let your loved one stay in their own home, continue to see their friends and family, and maintain the hobbies and interests that make them who they are. All while getting the care you need, from a carer matched on needs and personality.

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Read customer stories

Every family we help is unique. For each, there are different triggers that finally motivate them to give us a call. Here are some of their stories:

Joanne’s story – care to support mild dementia

Joanne’s story – care that keeps Mum in her dancing shoes Joanne and her mum, Patricia, have been with Elder since 2017. Patricia has mild dementia, but that doesn’t stop…

Wendy’s story – moving from hourly care

Wendy’s story – moving from hourly care Mum has been disabled for a few years now. She used to have hourly care visits, but last summer she sadly fell and…

Jim’s story – care after hospital discharge

Jim’s story – care after hospital discharge Helen and her dad, Jim (92), have been with Elder since May 2020. Tabayi or ‘Tabby’ is their primary carer. Helen’s sister Ruth…

Sue’s story – care for a WW2 veteran

Sue’s story – care for a WW2 veteran My mother is an amazing woman. She is very quick-witted and has lived a full life, even having a stint as a…

Jill’s story – personalised dementia care

Jill’s story – personalised dementia care Jill has been with Elder since Jan 2020, care is for her mum (Peggy) who is 97 with dementia. Jennifer is their primary carer. …

Jan’s story – care for an elderly couple

Jan’s story – care for an elderly couple Jan has been with Elder since 2017, care is for her mum (Jean) and dad (Fred). Jean and Frederick are in their…

Ian’s story – live-in care advised by local council

Ian’s Story – live-in care advised by local council It started with Dad’s health deteriorating, followed by a hospital visit. At that point, we already had morning and evening visits…