Choose your carer from our 5000+ community, and manage care easily with your MyElder account.
Whether you need care in 24 hours, or are planning ahead, we can help you take control.
Our support specialists and clinical team are here to listen, guide, and empower 7 days a week.
No surcharges, no hidden costs, and no joining fees– just truly personalised care.
Over 2.6 million people believe they will have to quit their jobs to provide care to a loved one. But what happens when people can’t leave their jobs? If marriages break up, or families need to move away?
Looking deeper into the social care industry, Pete saw the size of the problem ahead. The number of people aged 85+ in the UK will double in the next 20 years. However, the number of care homes isn’t increasing.
How will we then ensure our loved ones not only get the support they need but get the care that keeps them happy and connected to the lives they’ve built?
Our parents and grandparents spend years creating homes that become the heart of the family. A place everyone comes back to for Christmas and holidays. For Pete, he believed there had to be a way that older people could hold on to this and stay in their own homes for as long as they wanted.
Elder was created to provide live-in care that protects these connections. By matching carers on their personality, interests, and skills, older people can enjoy companionship while keeping the routines, hobbies, and lives they love.
Whether it’s going to the local bowls club (something Frances used to do quite regularly), popping to the hairdressers for a blow dry, going to church, or simply spending time with friends who live nearby, Elder can help people enjoy life to the fullest extent they can as they age.
More from Pete
Our care advisors are here for you seven days a week
Big decisions need bespoke support. So, whether you’re ready to take the next step in arranging care, or are just looking for some advice, give our friendly team a call.
What’s important to us
For our society
Our mission is to reinvent what it means to age. To change conversations and perceptions, so that getting older doesn’t mean giving up choice, independence, or the things that make us who we are.
We’re always seeking excellence – We raise the bar, break the mould, and commit to solving complex problems for customers, carers, and partners.
We do this by coming together.We’re powered by insight, ambition and purpose. We work together at pace, and ensure everyone has a voice.
And, we’re passionate about supporting people in their own homes as they age. We value those who care, and we’re working to change society for the better.
We’re with you through every moment
When you choose live-in care with Elder, we’ll make sure you feel in control and fully supported, no matter what challenges you’re facing.
- A friend who’s just a phone call away: Accepting the help of a live-in carer can be tough, and everyone processes it differently. We’ll give you your own Family Support Specialist, who can answer questions, or simply offer a listening ear to everyone listed on your my Elder account
- Every decision is yours: When it comes to the kind of care you need, you know best. When we think we’ve found a carer who is a great match, you’ll always get the chance to view their profile in-depth, and make a final decision through your MyElder account.
- Guided by clinical expertise: Our own clinical team reviews every request for care, to ensure it can be provided safely, and that you’re matched with a carer with the right specialist skills and experience.