Elder wins at Leaders In Care Awards
Written by Mark Acheson • 10/10/25
The annual Leaders in Care Awards were held on Tuesday evening, recognising the best home care and care home providers in the country. The ceremony was held on the first night of the Birmingham Care Show, at The National Conference Centre in Birmingham.
Elder was nominated for two awards, walking away as the winner of the Innovation In Home Care Tech Category.
Elder Founder and CEO Pete Dowds said innovation was fundamental to Elder, and the awards came at an important milestone for the company — ten years to the month of delivering more than 15 million hours of live-in care across the UK.
“We’ve pioneered the use of technology to directly connect families with quality, vetted live-in carers for their loved ones,” said Pete.
“While arranging care often feels overwhelming, Elder’s smart technology, built and supported by its expert people, has established a new, reliable standard for finding the right match.”
Elder’s win prompts customer testimonial
One Elder customer took the time to congratulate Elder via social media, citing how important live-in care was for their loved one.
“A family member of ours received live in care from Elder and staying in his own home meant everything to him,” she said.
“The excellent live-in care from Elder allowed him to stay at home until the end and we will be forever thankful for that.
“I highly recommend Elder and well done to everyone on winning the award.”
Innovation In Home Care Tech Category Award
The award celebrates providers developing technology-driven solutions that empower carers and improve outcomes for clients in home care.
“Elder’s proprietary technology suite enables an end-to-end experience, from family engagement to care delivery and real-time updates. Judges highlighted Elder’s unique commitment to in-house innovation, which allows for more personalisation and control than off-the-shelf systems.”
A word from Home Care Insight UK Editor Stephen Hall
Stephen said that the social care industry is filled with talent and innovation.
“Each person and company that was shortlisted for an award deserves huge recognition for everything that they have achieved over the past year.
Our entire list of nominees are some of the absolute best among our care colleagues up and down the country,” he said.
“They are people who have continued to selflessly devote themselves to delivering outstanding care, despite the ongoing challenges that the sector continues to face.
“Offering recognition to these individuals is the ethos of the Leaders in Care Awards.”
