Noticed a change?

Our free support pack has been designed to help you understand the right time to seek care, and have meaningful conversations about the future. 


of people say they would find it difficult to bring up care with an older loved one.


feel particularly uncomfortable at the thought of discussing funding and finances. 


of 45-65+ year olds cared for a loved one themselves before arranging formal care.


of families reported it took less than 12 months from noticing the initial signs, to needing formal care.

Would you or a loved one wait until you’re critically ill to seek home care?

Unfortunately recent research suggests this is the case for most people, and at Elder we’ve seen this for ourselves too. A lot of families come to us once mum or dad’s needs have reached a crisis point. It’s often a hugely emotional time with lots of unanswered questions.  

We’re on a mission to change this by providing resources that can help prevent care from becoming a big scary unknown. We believe it’s never too soon to start speaking about care, and it’s why we’ve created our free ‘Noticed a change’ pack, brimming with expert advice and real life stories. 

Meet the experts

Alexis Cable

Head of Clinical 

Alexis is a registered social worker with experience in management in health and social care, including clinical social work practice with vulnerable adults and their families. 

Victoria Neale

Senior Clinical Lead Nurse

Victoria is a registered nurse with over 25 years of NHS experience across a number of different specialities, including emergency care, bed management, and outpatient care. 

Zoe Feldwick, MSc

BACP registered Integrative Therapeutic Counsellor

Zoe’s work combines many counselling theories and approaches. She works with people experiencing difficulties such as anxiety and depression, stress, trauma, and relationship issues. 

Why should I request a free ‘Noticed a change’ support pack?

Who are Elder?

Elder is an award-winning live-in care company that’s delivered over 10 million hours of care since 2016. Bringing together smart technology, clinical expertise, and personalised support, Elder connects carers to older people so that they can live their own lives, in their own homes, while getting the one-to-one care they need. 

What our customers in Nottingham say

"I can't praise Elder highly enough. What a smooth and efficient way of dealing with a major problem in my life. What was incredibly traumatic became a manageable situation. Fatou is an amazing young lady my mother took to instantly(as did I)."

"Wow, I can't fault anything. Leoni has been exceptional in keeping in touch and helping me to find a live-in carer. Thank you for being so professional in every way."

Mixed race mother and daughter walk and talk together outside

"Philip has been excellent, it was a hard decision to get a live in carer for my Mum but he made sure I was getting the right carer for her."

More from Elder 

Home care in Nottingham

Live-in care in Nottingham with Elder can help you keep the life you know while getting the care you need.

Elder care in Nottingham

Four Things to do with your Elderly Parents in Nottingham

Here are some of the great accessible attractions in Nottingham and the surrounding area to visit with your elderly relatives.