Noticed a change?
Our free support pack has been designed to help you understand the right time to seek care, and have meaningful conversations about the future.

74%
of people say they would find it difficult to bring up care with an older loved one.

57%
feel particularly uncomfortable at the thought of discussing funding and finances.
82%
of 45-65+ year olds cared for a loved one themselves before arranging formal care.
58%
of families reported it took less than 12 months from noticing the initial signs, to needing formal care.
Would you or a loved one wait until you’re critically ill to seek home care?
Unfortunately recent research suggests this is the case for most people, and at Elder we’ve seen this for ourselves too. A lot of families come to us once mum or dad’s needs have reached a crisis point. It’s often a hugely emotional time with lots of unanswered questions.
We’re on a mission to change this by providing resources that can help prevent care from becoming a big scary unknown. We believe it’s never too soon to start speaking about care, and it’s why we’ve created our free ‘Noticed a change’ pack, brimming with expert advice and real life stories.
Meet the experts

Alexis Cable
Head of Clinical
Alexis is a registered social worker with experience in management in health and social care, including clinical social work practice with vulnerable adults and their families.

Zoe Feldwick, MSc
BACP registered Integrative Therapeutic Counsellor
Zoe’s work combines many counselling theories and approaches. She works with people experiencing difficulties such as anxiety and depression, stress, trauma, and relationship issues.
Why should I request a free ‘Noticed a change’ support pack?
- Learn more about the signs someone may not be coping from Elder's clinical team and real families across Great Britain.
- Get expert advice on how to talk about difficult later life topics.
- Discover what do to if your loved one refuses care.
- Read stories from people who have been through the care journey.
Who are Elder?
Elder is an award-winning live-in care company that’s delivered over 10 million hours of care since 2016. Bringing together smart technology, clinical expertise, and personalised support, Elder connects carers to older people so that they can live their own lives, in their own homes, while getting the one-to-one care they need.
Live-in care gives people the choice to be cared for in their own homes. A quality assessed carer will move in, get to know you and how you like things, and provide truly personalised care.
A typical live-in care arrangement may look like –
Week one – Your chosen carer moves in, working up to ten hours a day. This week is usually a trial week to ensure everyone feels comfortable.
Week two and three – Provided everything is going well, the carer will stay.
Week four – Your carer takes some time off. We’ll help you find a respite carer to support while they’re away.
Week five to seven -Your carer returns. They’ll typically be in place for another three to four weeks.
A live-in carer’s daily responsibilities will be shaped around the exact needs of the person they’re caring for. This often includes any of the following –
- Household cleaning
- Help getting dressed
- Washing and grooming
- Toileting
- Medication prompting
- Preparing meals
- Emergency response
- Support with mobility
- Running errands
- Companionship
What our customers in Exeter say

"We have been so impressed with all aspects of Elder. We've had four carers so far who have all been kind, caring, and compassionate. All of them have gone above and beyond. I say that Elder have revolutionised my mum's life. She is now happy, has regained her appetite, and has increased her mobility. "
July, 2023

"I found Elder excellent from my first phone call to the point that the carer arrived. Everybody I spoke to was helpful and friendly, making the process easy and pleasant. I want to thank them all."
March, 2022

"I have nothing negative to say about my carer Fatua. She is an absolute star. Nothing is too much trouble for her. She is kind, gentle, and so caring. Thank you. I can highly recommend."
April, 2022

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