Noticed a change?

Our free support pack has been designed to help you understand the right time to seek care, and have meaningful conversations about the future. 


of people say they would find it difficult to bring up care with an older loved one.


feel particularly uncomfortable at the thought of discussing funding and finances. 


of 45-65+ year olds cared for a loved one themselves before arranging formal care.


of families reported it took less than 12 months from noticing the initial signs, to needing formal care. 

Would you or a loved one wait until you’re critically ill to seek home care?

Unfortunately recent research suggests this is the case for most people, and at Elder we’ve seen this for ourselves too. A lot of families come to us once mum or dad’s needs have reached a crisis point. It’s often a hugely emotional time with lots of unanswered questions.  

We’re on a mission to change this by providing resources that can help prevent care from becoming a big scary unknown. We believe it’s never too soon to start speaking about care, and it’s why we’ve created our free ‘Noticed a change’ pack, brimming with expert advice and real life stories. 

Meet the experts

Alexis Cable

Head of Clinical 

Alexis is a registered social worker with experience in management in health and social care, including clinical social work practice with vulnerable adults and their families. 

Zoe Feldwick, MSc

BACP registered Integrative Therapeutic Counsellor

Zoe’s work combines many counselling theories and approaches. She works with people experiencing difficulties such as anxiety and depression, stress, trauma, and relationship issues. 

Why should I request a free ‘Noticed a change’ support pack?

Who are Elder?

Elder is an award-winning live-in care company that’s delivered over 10 million hours of care since 2016. Bringing together smart technology, clinical expertise, and personalised support, Elder connects carers to older people so that they can live their own lives, in their own homes, while getting the one-to-one care they need. 

What our customers in Ipswich say

an older mother and daughter enjoying a hot drink on a picnic bench on an Autumn day.

"I always found the people I talked to on the phone were very friendly, understanding and helpful. They made it all so easy."

"The overall service from Elder has been empathetic and extremely helpful. Elder provided me with all the necessary information to feel reassured about going ahead with Live-in care."

Mixed race mother and daughter walk and talk together outside

"Fantastic service. I'm very happy with the process of selecting our first carer - and I appreciate the ease of sorting a fill-in carer."

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Elder live-in carer plays chess with their female client on the coffee table in the front room

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