Our awards and features

We've been featured in the following publications:

How to look after elderly parents without taking away their independence

Bianca Wardle, Head of Clinical at Elder, spoke with The Independent about why preserving a sense of independence is so important in later life, and how to navigate sensitive conversations while ensuring loved ones receive the care and support they need.

How to look after elderly parents without taking away their independence

Bianca Wardle, Head of Clinical at Elder, spoke with The Independent about the importance of maintaining independence in later life and how families can approach sensitive conversations to ensure loved ones receive the right care and support.

AI talent reset: Will 10M trained workers actually shift UK VC outcomes?

Elder's Founder and CEO Pete Dowds speaks with Tech Funding News about embedding AI capabilities into a business to promote better outcomes for customers.

Digital live-in care on rise as councils miss support

More families are using digital platforms to arrange live-in care as official figures show that many older people who request adult social care do not receive council-arranged support. Unmet need is slightly higher in rural areas.

Survey finds most people have no plan for later-life home care despite it being a preference

The latest UK research into later-life care preferences reveals that home care is the most commonly stated preference, despite widespread uncertainty and lack of planning.

Heating, injury and health greatest winter concerns for UK families with older loved ones, Elder data reveals

AS TEMPERATURES in the UK begin to plummet and hospitals brace for a once-in-a-decade flu surge this winter, new data released today by Elder reveals that a lack of heating, followed by injury and health, are the top concerns for families with older loved ones this cold season.

The UK’s Top Agetech Companies

The UK’s ageing population is creating both challenges and opportunities across health, housing, and social care. In response, a growing number of businesses are developing innovative technologies designed to support older adults and their carers.

Using Technology To Tackle The Growing Social Care Crisis

With care homes facing waning demand, and nearly a quarter (25%) of those who receive care doing so at home already, or planning to do so over the next year, demand for live-in care is set to be almost double that of demand for care home placements.

Care provider Elder uses reward package to attract talent to the sector

Attracting and retaining talent is a key part of care provider Elder’s strategy, both for its own employees and the 5,000 self-employed carers who find work through its platform. It set out to disrupt the market when it launched in 2015.

Brits ‘abandoning care homes’ in favour of home care amid ongoing COVID concerns

A new report from care introductory agency, Elder, reveals that despite a decline in hospitalisations and the end of government restrictions, UK care homes remain “blighted by damaged reputations”, as families opt for looking after elderly relatives themselves or paying for home care.

Coronavirus: ‘We need to recruit hundreds more live-in carers’

Elder is a company which provides live-in carers across the UK. Its CEO says there has been a surge in demand for them in the past three weeks, as the coronavirus crisis has developed.

Care home fears drive boom for live-in carers

Demand for live-in carers is soaring as families concerned about Covid infection rates and strict visiting rules drive a boom in the popularity of full-time care at home.

ELDER: Full-time home care service offers alternative as residential health concerns rise

LIVE-IN care specialist Elder is seeing a 50 percent rise in inquiries for its full time in-the-home service both from families with dependent relatives and carers themselves.

Care funding calculator launched

Live-in care provider Elder has created a care funding calculator on its website to help people determine their eligibility for various care funding options.

Care start-up Elder raises £8.2m

A start-up that matches live-in carers with people who need round-the-clock care has raised £8.2m.

From pain relief to memory prompts: the apps helping people with dementia

As councils struggle to meet soaring demand for adult social care, digital technology and artificial intelligence (AI) look set to play a growing role.

Au pairs for the elderly sought as live-in care booms

It is a dilemma almost every family in the country will have to face one day, as more and more people live longer.

‘I feel imprisoned’: why loneliness won’t be solved by national planners

As lockdown eases, the government’s fixation on top-down strategy is risking the mental health of the loneliest citizens.

Artists refuse to take bed blocking lying down

Artists across the country are teaming up in an unprecedented campaign to find solutions to “bed blocking” in the NHS.

Elderly homeowners can release equity to fund live-in care

Retirees can release capital from their property to pay for care in their own home, as Key Retirement forges a partnership with live-in care provider Elder.