Elder is committed to driving transparency and improvement in elderly care through independent, proprietary research. We regularly commission original studies to uncover the most pressing challenges facing seniors and their families across the UK. Our findings are frequently cited by media and government bodies, reinforcing our mission to provide informed, high-quality care solutions.

Select from over 6,000 qualified carers
Care can begin in as little as 24 hours
We have organised care in every GB postcode
Costs on average 35% less than traditional services

We are currently collecting responses for Elder’s Winter Concerns Survey 2025. Your input is vital: we are asking the public: 'What is your biggest concern this winter for your elderly loved one?'
The aggregated data will form the basis of a major national report, used to inform media, policymakers, and industry bodies about the urgent need for support and resources this winter.
Participation is quick, anonymous, and essential to driving change.

Elder is dedicated to continuously tracking and reporting on the evolving needs of the elderly community.
This hub will host our full archive of annual studies, guides and data releases. Look out for upcoming reports designed to provide definitive elderly care statistics on topics such as:
Our research consistently highlights the need for immediate, high-quality care to mitigate the risks of cold weather, hospital discharge delays, and isolation. See how Elder can help your loved one:

Long-term 24-hour support

Temporary 24-hour support

Flexible home visits