You choose the carer
Our introductory agency status
Arranging and maintaining care at home for a loved one can be unnecessarily complicated and costly, but it doesn’t have to be. At Elder, we’re here to break the mould.
Find a carer0333 920 3648
Care can start in 24 hours
Personalised on-call support
35% cheaper than alternatives

What is an introductory agency?
An introductory agency is a service recognised by the Care Quality Commission (CQC), the Care Inspectorate Wales (CIW), and the Care Inspectorate Scotland (CIS) under the Health & Social Care Act 2008.
Instead of employing carers directly, an introductory agency like Elder matches families with self-employed carers and supports the relationship, while you direct the day-to-day care.
What does Elder's introductory agency status mean for you?
Elder is a trusted introductory agency that connects families and self-employed carers, enabling one-to-one personalised care at home for your loved ones.
At Elder, we help families and self-employed carers do three critical things safely:
- Find each other
- Match with each other
- Manage their ongoing relationship directly
As the CQC, CIW, and CIS recognise Elder as an introductory agency, registering with these independent bodies isn't required.
It means you direct and control the management of care on a daily basis. You're not alone, though: we're here to empower you with your own MyElder account, a specialist family support team, and ongoing diligence from our safety and trust team.

What can and can't we do as an introductory agency?
- Help you or your loved one find a suitable self-employed carer
- Help source a replacement or substitute professional, as required, on an ongoing basis
- Provide payroll services for you and your self-employed carer
- Provide support services for you and your self-employed carer to help you with your own care management
- Conduct regular check-ins to make sure you and your family are happy with the introductory agency service
- Directly provide training, implement mandatory training, or manage the performance of self-employed carers
- Create a care plan based on the needs of your loved one
- Advise, direct or change how a self-employed carer provides care
- Act as an advocate for your loved one, changing the care received or providing care advice
- Review or manage the care plan in consultation with your loved one

What we can do

What we can't do

How medication support works with self-employed carers
Self-employed carers on the Elder platform can only prompt your loved one to take their medication, as we don’t assess the self-employed carer’s skill base/qualifications for administering medication.
We always encourage carers to build the training and skills needed to support medication safely, but as an introductory agency, we have no ability to insist or mandate that this training is undertaken by self-employed carers. If you and your loved one choose to go ahead with a carer's services, you do so knowing that Elder has no oversight, control, or management of this aspect of care.
Any ongoing requirement to provide medication support is something you, your loved one, and your carer agree together directly, so it's shaped around exactly what your family needs.
How Elder supports you as an introductory agency
As an introductory agency, our role is to promote a safe introduction between families and carers. This includes verifying that carers are who they say they are, by collecting proof of address, background checks, a clean enhanced DBS, and right to work documentation.
We want the relationship between you and your chosen care team to be successful and effortless
We provide the tools for you to manage your care schedule, review, vet and select carers, and share critical care-related information with your chosen carers, all in MyElder.
We want to be there for you when it matters most
That's why at Elder, we have a robust team of support for families and self-employed carers on our platform. This can be when circumstances change, for unexpected emergencies, or if there are any concerns.
We understand concerns arise from time to time
We’ve developed a thorough safeguarding process to help keep families safe. We review any instances where self-employed carers accessing our platform fall short of our expected standards, and take appropriate steps in line with that process.
What Elder does - and what families do
Elder helps you find, choose and engage the right self-employed carer - then stays involved to help the relationship work for the long term, so you're never left managing everything on your own.
Understanding who does what is important. Here's a clear and honest breakdown of responsibilities on both sides.
What Elder does
Safety and Suitability
- Pre-introduction identity, right to work and DBS/PVG checks
- Suitability and boundary screening
- Risk indicator review and safeguarding escalation
Trusted Matching
- Structured matching to identify suitable carers
- Transparent carer profiles and feedback history
- Direct conversations enabled before engagement
Platform Support
- Family Support Specialist access, 7 days a week
- Practical guidance on using the platform
- Introductions to alternative carers when needed
Secure Infrastructure
- MyElder platform for schedules, comms & records
- Secure payment processing tools
- Encrypted systems and structured record-keeping
What families do
Families are in charge of their loved one's care - and Elder gives you everything you need to do that well.
- Decide what good care looks like for your loved one, day by day
- Choose the carer you want and engage them directly
- Share routines, preferences, and what really matters to your loved one
- Provide a safe and comfortable home environment
- Stay in touch with how care is going and raise anything that needs attention
- Decide if and when more specialist care is needed
How we compare
Understanding the differences between care options helps you make the right choice for your family.
| Elder (Introductory Agency) | Regulated Care Agency | Arranging Independently | |
|---|---|---|---|
| Family chooses and meets carer before engagement | You browse profiles and choose | Agency assigns | Varies - no support |
| Pre-introduction vetting (DBS, references, right to work) | Carried out by Elder | Your responsibility | |
| Suitability and boundary screening | Elder's safety framework | ||
| Structured carer matching | Elder's safety framework | Varies | |
| Family chooses and engages carer directly | You remain in control | Agency assigns | |
| Consistency of carer | Usually the same carer | Lower - staff rotations | Varies |
| 7-day support & advice | Mon-Sun inc. Bank Holidays | ||
| Carer introduction for cover periods | Elder facilitates introduction - families arrange directly | Managed by provider | Your responsibility |
| Digital platform (schedules, payments, comms) | MyElder | Varies | |
| Daily carer updates with notes and photos | via MyElder | Varies | |
| Family sharing (multiple relatives can access) | via MyElder | ||
| Independent family reviews | 15,000+ on Trustpilot | Varies | |
| CQC regulated care services | Not provided | ||
| Clinical supervision of care delivery | Not provided | ||
| Typical cost | Typically more affordable | Varies | Lower cost, self managed |
IMPORTANT: Elder is an introductory agency and does not provide regulated care services. Families engage carers directly and remain responsible for day-to-day care delivery decisions.
Safety & Quality Assurance
Only a small proportion of applicants successfully join the platform.
Application & Pre-Screening
Checks for minimum 6 months' professional experience and English proficiency.
Identity & Right to Work
Verification of valid Photo ID and legal Right to Work in the UK.
Enhanced Background Checks
Must hold a clean, recent Enhanced DBS (or PVG in Scotland).
Professional Referencing
We aim to verify at least two professional references from previous employers.
Situational & Character Assessment
Tests for natural caring aptitude and sound judgement in critical moments.
Ongoing Quality Assurance
We review feedback and platform activity to maintain our introduction and suitability standards - not to supervise carers' work.
Important documentation

Elder Community Standards
Reinventing what it means to age requires a community built upon a strong foundation of safety, trust, integrity and transparency.
Read Elder's community standards
Safeguarding at Elder
At the heart of Elder are our Safety and Trust Principles. We believe every adult has the right to live safely, free from abuse and neglect.
See how Elder handles safeguarding
Quick guide for customers
Reinventing what it means to age requires a community built upon a strong foundation of safety, trust, integrity and transparency.
View our quick guide for customers