Elder is committed to driving transparency and improvement in elderly care through independent, proprietary research. We regularly commission original studies to uncover the most pressing challenges facing seniors and their families across the UK. Our findings are frequently cited by media and government bodies, reinforcing our mission to provide informed, high-quality care solutions.

Select from over 6,000 qualified carers
Care can begin in as little as 24 hours
We have organised care in every GB postcode
Costs on average 35% less than traditional services

As winter sets in, new data from Elder highlights what UK families fear most for their older loved ones. With cold homes contributing to 21.5% of excess winter deaths and flu-related deaths more than doubling this year, supporting older adults has never been more important.
That’s why Elder has partnered with Age UK London and Carents to raise awareness and provide practical tools to help families keep their loved ones safe, warm and well.

Elder is dedicated to continuously tracking and reporting on the evolving needs of the elderly community.
This hub will host our full archive of annual studies, guides and data releases. Look out for upcoming reports designed to provide definitive elderly care statistics on topics such as:
Our research consistently highlights the need for immediate, high-quality care to mitigate the risks of cold weather, hospital discharge delays, and isolation. See how Elder can help your loved one:

Long-term 24-hour support

Temporary 24-hour support

Flexible home visits